THE WILD FLORIST
BRAND LAUNCH
CANNABIS RETAIL
WITH ANGRY BUTTERFLY
The Details
Following legalization in 2018, the cannabis sector lit up. With so many options, buying began to feel stressful.
​
Fire & Flower set out to simplify the experience with the launch of The Wild Florist, a curated in-house brand.
​
The Wild Florist invited consumers to see the world through a lighter lens. Every interaction was designed to convey optimism, approachability, and thoughtful curation.
In-store Promo Videos
Our 'Light Up Your Day' concept looked to transport the viewer into the world of each strain, 'Tropical Gelato' and 'Magic Mint’, with rich colour and striking imagery. Outputs included in-store signage and social content.
From sketch to reality
With branding locked in, we got to work bringing the elements off the page and into reality. Using the brand’s visual identity as a foundation, we brought our concept to life with translucent geometric propping and bold lighting.