TRAJECTORY FITNESS

The Details

Trajectory Fitness, a personal training service preparing for launch, needed a simple but standout brand to hit the ground running.

A feeling of momentum was woven into all aspects of the brand identity, reflecting the brand’s ethos that where you start isn’t where you stay. The design strikes a balance between energized and refined, reflecting their high-end training experience.

The work included mini brand guidelines, core applications, and a simple website designed to scale with growth.